Guest Post by Clyde Parsley:
For businesses to survive in 2012 they need to operate with maximum efficiency. Not being on the same page as the rest of the business world in terms of technology can cause a business to fall behind. Here are 5 technologies your business will die without.
Social Media Management Software
Social media has changed over the past 3 years and the ability to manage your social media and update it constantly is more important than ever. These technologies can help you decide the best time to reach your customers with a Facebook video compared to a simple update. Social media management software like ManageFlitter can help you clean up and manage your Twitter followers and Twtpoll can help you create polls to learn valuable customer information in addition to engaging them. At the very least you need a social media management software service that can streamline your efforts so that you can provide a clear voice to you customers and maximize efforts.
Mobile Phones and Smartphone Technology
Like it or not, iPhone and smartphones are becoming the norm. All employees should have one if they deal with clients on a daily basis. Not having access to your email on the fly could cost your clients who are looking for an immediate response to become frustrated. Also being able to quote a sales pitch from anywhere and using mobile apps to plan out your week or track productivity are all valuable things smartphones can do.
Customer Relations Management
Customer relations management (CRM) can cut costs and increase customer satisfaction. For marketing purposes a CRM can help companies target and track clients that can lead to potential customers. A CMR tracks interactions like emails, jobs, scheduling, online searches and more. Finding the right CMR may take some time but companies will be rewarded with an increase in profitability, planning and product development as well as a decrease in overall costs.
Time Tracking Software
Time tracking software is a necessary tool to track productivity. With information about how much time tasks take, a company can determine how much time it will take to work at maximum efficiency. It can also help companies keep an eye on employees and give them a chance to reward employees that are working at an above average-rate.
Especially good for eCommerce websites, Google Analytics can help you learn how to increase revenue by using advertising, optimization and measuring the health of your website and brand. Google Analytics is a valuable technological tool for just about any company that can help recognize problems with your website and online campaign.
There have been many predictions about the future of technology like the end of passwords, snail-mail and traditional banking. For now, users can get ahead of their competitors by staying on the cutting edge of all new technologies and using them to the fullest potential.
image via Volacci