These days, more and more advertising experts have recognized the integral role that keyword research plays in empowering them to cultivate savvy, successful content marketing campaigns. However, many marketing experts overlook the fact that cultivating an audience-focused content strategy is as important as placing primacy on keyword research. While keyword research helps a marketer determine how people are discussing a topic in terms of things like word choice, these research efforts will not engender a substantive understanding of one’s audience. This is why an effective content marketing plan necessitates target audience research. Read on to learn more about this important topic:

content marketing campaign

Content Marketing And Target Market Research: Making The Connection

Great content marketing begins with asking the right questions, and these questions empower the business owner to learn more about the audience and subsequently develop advertising strategies that will appeal to them. Some of the questions that should be asked to get the content marketing process off to a great start include:

  • Who is our primary audience?
    • What are their biggest needs and/or primary sources of irritation?
    • Where does my target audience communicate (offline or online?)
    • How can we use our area of expertise to meet the audience’s needs?

How To Develop Your Content Strategy

Once you gain an understanding of how content marketing and target market research go hand in hand, it’s time to begin developing your plan. Here are several steps that can help you optimize and expedite the process:

  1. Set Your Goals.

Setting your goals is essentially the same as beginning with the end in mind. Knowing what you’re trying to accomplish is key to developing strategies that will empower you and your team to realize your objectives. With this idea in mind, determine whether your objective is something like a specific percentage increase in lead generation, more substantive conversion rates, or driving your site visitors to subscribe to your newsletter. Document your specific goals so you can determine what kind of content you need to create to realize the objective.

  1. Identify Your Primary Audience.

Once you’ve written out your goals, take the time to learn as much as you can about your primary audience. Note that you can accomplish this objective by conferring with members of your team who interact with your customers regularly. This could include individuals from departments such as product marketing, technical support, customer service, sales, and social media marketing. You can speak with individuals from these departments about the things that your audience is struggling with and subsequently determine what type of content should be developed to satisfy their needs.

  1. Do Your Keyword Research.

While keyword research isn’t all there is to successful content marketing, it is immensely important. This is the case because the keywords you integrate into your content can help you attain page 1 ranking when individuals do their online searches for the types of products and/or services you offer.

  1. Decide How You’ll Measure Success.

Your success measure could include anything from lead generation to going viral to attaining more organic entrances. Be sure about your success measures so that you can clearly gauge how effective your content marketing plan is in generating specific results.

  1. Create Content.

Now that you’ve done your preliminary work, you can go ahead and create content. Remember that this process is ongoing and should always be organic in light of factors like marketing trends and the evolving needs of the consumer. Be sure to use merchandising tools such as those offered by retailers like 1shoppingcart when you get ready to integrate your content into your website.

Conclusion

If you’re serious about making your business successful online, know that developing a strong content marketing plan is imperative. Use some or all of the strategies outlined above to ensure that your plan will help your organization generate an impressive return on investment (ROI).

SamuelSEOWeb Technology
These days, more and more advertising experts have recognized the integral role that keyword research plays in empowering them to cultivate savvy, successful content marketing campaigns. However, many marketing experts overlook the fact that cultivating an audience-focused content strategy is as important as placing primacy on keyword research. While...