Search engine optimization is the bread and butter of a successful website. This is especially true today given the high degree of competition online. Although most eCommerce platforms offer benefits for SEO, such as meta descriptions, there are several other features that are beneficial as well. In fact, some of these may be more crucial to your success than you may initially believe.

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1. Secure Socket Layer Protection

Search engines are putting more emphasis on protecting users by ranking sites higher in result pages that use security measures. As a result, those that have SSL certificates are outperforming sites that do not. This level of encryption will not only improve SEO, but it will also deliver a sense of comfort to your potential buyers. Studies show that trust in a brand is vital online, and the prefix of “https:” does a lot for consumer confidence. Because of this, consumers are more likely to purchase from an online store offering this kind of encryption platform.

2. Malware Removal

Search engines like Google are cracking down on sites that are infected with malware. This will lead to a lower ranking in search engines if malware is present on your store. In extreme cases, your eCommerce site may be seen in browsers as “unsafe,” which can further hurt the business by blocking the site from loading. A platform that will automatically scan for and remove malware helps ensure these kinds of problems never occur. It’s also important that these systems remain up-to-date. It could take months to recover from a malware attack from the perspective of SEO.

3. CDN Usage

Content Delivery Networks improve the speed of a website. By copying the files of the eCommerce site and sharing them with other servers around the world, shoppers access those pages closest to them. For instance, a consumer in California may theoretically have nearly the same experience as a consumer in Germany even if your primary server is in Florida. Since speed affects SEO, the CDN could be very valuable as an asset for search results. This kind of system also limits downtime dramatically as the site remains functional even if one server shuts down completely.

4. Blogging

Many businesses implement blogs on their site in order to engage possible consumers. This is also a good way to improve SEO by getting your site crawled for content. The more often people search for something you create, the greater the exposure is for the eCommerce site through search engines. Implementing a blog on your site is as much for marketing as it is for SEO improvement. Besides, studies show many consumers are more likely to purchase products from a trusted company through it’s blog.

Good hosting and web design can play a prominent role in the success of your online store. However, it’s the additional features that also affect how a store performs in search engines. Find the right solution for your eCommerce needs and take advantage of all SEO benefits. You don’t want your competition to take all of your customers because of a simple SSL certification.

SamuelHosting & Data CenterSEObenefits for SEO,eCommerce site,improve SEO,solution for eCommerce
Search engine optimization is the bread and butter of a successful website. This is especially true today given the high degree of competition online. Although most eCommerce platforms offer benefits for SEO, such as meta descriptions, there are several other features that are beneficial as well. In fact, some...