Microsoft abandons Skype Qik
Messaging application through temporary videos of Skype will disappear next March 24. Microsoft explained that the features and functionality of Skype Qik are already included in all versions of the Skype application, so it makes no sense to have two apps in stores that do exactly the same.
Skype Qik appeared 18 months ago to get young users to join the video call service for Microsoft thanks to a feature that was triumphing worldwide. The ability to send short videos which are then automatically deleted, as did and does Snapchat. However, implementation has not been very successful and has left Microsoft after spending all its functions to the Skype application.
“In 2014, we launched Skype Qik, mobile messaging application video to help share moments with groups of friends. Since then, we have learned that many of you are already doing this in Skype, and as a result, have migrated some of the features most used Qik to the Skype application they already know. “
Microsoft failed to disclose Skype Qik
Interestingly, a company with the potential of Microsoft could not get the vast majority of users know Skype Qik. And that was available on iOS, Android and Windows Phone. Surely they not bet on it because from the beginning it was suspected that something like that could not make it as a separate application.
The problem is that the target audience for the application against which wanted to compete is a teenage audience, far from the sense of professionalism that has always wanted to convey Skype. This has always been focused and the labor market or the communications distance and therefore between boys of 12 or 13 years has never had much pull.
For this reason they have decided that the functions migrate to the parent application and have reminded users of Skype Qik that must save the messages they want before March 24, and that from that day the service will no longer be available through of the application.
It’s funny, but this is the second time that Microsoft closes an app called Qik. In 2014, after buying the original, he closed to not be duplicated with your own. Now integrated into Skype and definitely closed.http://www.thetechnologylounge.com/microsoft-abandons-skype-qik/Skypeskype qik