WhatsApp looking for a way to send you publicity
Facebook and WhatsApp are testing an advertising system with the help of verified company accounts the idea is that these accounts can send messages to users. Fear that this is taken as spam. WhatsApp is the most important messaging application in the world with a billion users daily. Its business model is not the most profitable. Although it has continued to grow thanks to risk funds first and the purchase by Facebook later. That a free application generates benefits however large it may be, is a challenge. That there is no advertising in the app adds more inconvenience. This could change very soon. As published Reuters WhatsApp has focused verified profiles already discovered in beta a few months ago as a new form of advertising within the platform. The idea is simple: companies pay WhatsApp in exchange for being able to send messages to users of the platform.
Although the document in which these plans are mentioned does not mention the word advertising it is expressed fear that this form of communication is interpreted as spam that is as something intrusive that creates rejection in users. Brands and stores that send messages without express permission from users could be the ruin of WhatsApp with every change introduced usually receives a barrage of criticism even if they are changes for the better. For this reason the app is moving very slowly in this idea and for now is only testing the ground to make a move in case your trials go well. Now the only thing that is true of all this is that the verified profiles are going to be implemented sooner rather than later although their purpose remains in the air. This is one of the best creators of WhatsApp have planned for 2017, along with the deletion of messages in both the chat sender and receiver which is not known when it will arrive.