Tips for Running a Successful Email Marketing Campaign
Think about your workday. How much of your time is spent answering emails? Technology is leaping ahead but the simple email is still widely used, especially for professional purposes. You interact with your boss through email, not Snapchat.
You can reach your customers the same way. A strong email subscriber list can help grow your sales.
The following tips and strategies can help you create an effective email marketing campaign.
Perfect Your Website
Your email should link back to your blog or e-commerce site. That’s the whole point of sending the email. Your site should be in absolutely perfect condition. If you’re not an experienced tech pro, you can use shortcuts like advanced WordPress web hosting to keep your site running.
Make sure that the links you use in the actual email are good. There’s nothing more frustrating than dealing with broken links, especially if you’re genuinely interested in the product.
Customer interaction should be a two-way street. You should encourage genuine connections with your subscribers. Responses are a good thing.
No one will reply to your business email if it’s cold and dry. An obvious warmth should breathe from every line.
Don’t send you email to anyone you can. You should create targeted lists. College kids don’t need to receive your message about Medicare advantages.
People love direct interactions. An impersonal email is easy to ignore. Why shouldn’t you delete it? The company has demonstrated that they don’t even care to know your name.
Your customers are much more likely to open an email that’s addressed to them personally. It’s human nature. The email should read like a message from a friendly acquaintance or perhaps even a good friend.
A stuffy corporate image will hurt you.
You can make your emails stand out a little more by adding graphics. Depending on your industry, you can get creative and use a Gif or two, or a meme. Your emails can have a very light-hearted tone.
If you’re regularly sending out newsletters or emails, you should think about hiring a designer. They can create a template for you to use, or you can create a new format every time. Either way, a professional designer can help.
Your emails need to be actionable. It’s not enough to get your customers to read the email. You need to inspire them to DO something if you want to make money. Every email and newsletter that you send should be stuffed with calls to action.
You can excite interest in your company by introducing new items or announcing deals in your emails.
A huge percentage of people access the internet on their phone. If your email doesn’t look good on mobile devices, it’ll hurt your success. This is only going to become more true as time goes on, at least for the near future.
Your web team should be able to make sure that your email is optimized for mobile.
You’re bursting with ideas and you want to share them with your customer. However, if you start emailing them too often, they’ll get annoyed and click unsubscribe. You have to tighten the reins, especially if you want to keep adding to your subscriber list.
Keep track of absolutely everything. Platform data, email data, customer data. What percentage of customers actually open your email? How many respond? Many companies gather this information for you.
Data is useful because it allows to focus on what works and cease what’s failing. If you send an email that gets an unusually strong response, figure out why. You could have sent it at a better time. The content may be more interesting.
The emails shouldn’t be pointless. The customer should feel as though there’s a reason why they opened your message. Endless bragging about your company or trying to do a hard sell isn’t enough. You need to give your customers some sort of value. Useful information, a coupon, etc.
Interesting content does the trick as well. People love being amused or informed of new information.
If you don’t have time to manage your own marketing campaign, hire a professional. It could be a full-time job depending on your needs. If you decide to do it yourself, come up with a schedule. For example, send one email every Monday morning. It’ll be easier than trying to do everything haphazardly.
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